brand monitoring

4 May 2023, Robert Sadowski

Newspoint monitors the media for the National Library

The formal establishment of the National Library took place over 95 years ago, based on the regulation of President Ignacy Mościcki of February 24, 1928. However, the traditions of the Library date back to the 18th century. In 1747, Andrzej Stanisław Załuski and Józef Andrzej Załuski established the first public and national library in Poland....

10 November 2022, Robert Sadowski

Effective media monitoring – how to choose the right keywords for your brand?

Media monitoring is based on keywords. First of all, they determine the subject of publications that we look for, observe and receive as part of the monitoring process. However, it is the correct entry of well-chosen phrases and their appropriate construction that make it possible to search for publications that are actually interesting to us...

1 June 2021, Robert Sadowski

Kubota case study – how to use media monitoring

This is the story of how the 25 years old Polish company increased its brand awareness and customer engagement with impeccable media monitoring. Kubota is an immensely popular Polish brand that has been on the market for over 25 years. After successfully winning the hearts and feet of millions of Poles with its iconic flip-flops...

30 January 2018, Robert Sadowski

Newspoint Guide: 18 areas where you will use brand monitoring

The times when only press spokespersons and PR employees were using media monitoring passed. Brand monitoring is increasingly used in various areas of business operations of enterprises. In the era of such rapid growth of blogs, vlogs, videos, comments, social media platforms and their users, it is a necessity.

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