2 November 2022, Mateusz Pałka

How to Build Trust and Brand Awareness with the Help of Media Monitoring

Brand awareness is not only a problem for small, local and less known enterprises and organizations. Global companies that lead the way across various social media channels around the world are also struggling to maintain high brand recognition rates. The moment of its fluctuations most often occurs when companies introduce pioneering products to the market,...

27 October 2022, Robert Sadowski

How will media monitoring affect the near future of digital marketing?

For a long time, marketers and communications specialists have relied on the use of attribution and conversion tracking tools that observe and research customer journeys using cookies. However, knowing the full path of consumers to conversions is not so straightforward due to the availability of a variety of the latest devices that customers use to...

16 September 2022, Mateusz Pałka

Changes on Facebook and Instagram. How TikTok affects social media?

TikTok dominates the social media world – teenagers absolutely love it (so it reaches the generations that will soon be the main audience for many industries). It also works well as a source of opinions about products and services, and above all, it beats other platforms in terms of the amount of content consumed per...

24 August 2022, Robert Sadowski

Fake news as a tool of disinformation

Everyone – in private or professional life, reading about sports, politics or the environment – has come across incorrect information, which we will not classify as public expression of extreme views or deliberate ridicule of an absurd situation (this is a specific form of fake news in which the recipient is aware of inconsistency with...

4 August 2022, Robert Sadowski

When does reflex matter? Real Time Marketing (RTM)

Currently, it is not enough to appear on the market with products or services. It is a must to be online, practically non-stop. A fanpage and paid advertisements do their job, but it is also necessary to monitor the activity of the environment on an ongoing basis – customers, competition, current trends and events. The...

7 July 2022, Robert Sadowski

Newspoint Dashboard Manual Guide

The Newspoint tool is used for media monitoring. Newspoint monitors all types of media (social media, portals, news websites, opinions, industry, vertical, forums, blogs, press and RTV). Provides worldwide coverage: 75 languages, 170 countries worldwide and the largest range of sources: over 16 thousand Polish websites and over 150 thousand foreign websites, the largest range...

1 June 2022, Mateusz Pałka

How to choose a quality media monitoring tool?

Choosing a good media monitoring tool is not an easy task. We have free tools, such as Google Alerts, and paid tools – both domestic and foreign. What to pay special attention to in order not to overpay and have access to all publications that interest us?

27 December 2021, Robert Sadowski

Google alerts vs. Newspoint – similarities and differencies

Google Alerts and Newspoint are tools that allow you to monitor the mention of a brand, company or person in the media. Monitoring trends in the industry, the activity of competitors and feedback on realised projects provide valuable information for many business areas. Where do you get them? How to choose an effective and functional...

17 November 2021, Robert Sadowski

Media monitoring for marketers – a number of benefits

Social media activities have become commonplace. Facebook, Instagram, Twitter, LinkedIn, onlineforums, podcasts and blogs are just some of the sources customers use to express their opinionabout a product or brand. Media monitoring enables a holistic analysis of current information on aparticular topic in the media channels, as well as monitoring market trends and tracking competitors.It...

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