Newspoint

Media and image audits

A media audit determines the strengths and weaknesses of marketing communication and identifies all the parameters that need to be improved. It is a key tool when creating a new communication and brand promotion strategy or in the case of their modification. Check your image in the media.

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How a media and image audit will be helpful for your business

Increase brand value

Audit helps to improve communication processes, identify trends and find out what is needed to increase the value of a company or brand in the media

Research discussion topics

Research will indicate which topics are emphasised, their tone, equivalence, interest, which sources are willing to publish texts in the given field

Discover authors of the entries

The audit will show which journalists and influencers are most likely to write about a particular topic, industry or competitor

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Analyse your own company’s media activity

By analysing vast amounts of data, we can make informed decisions on whether to continue communication activities, make the right modifications, or change direction and switch to other channels.

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Order a media audit

Professional research of press, radio, television, Internet and social media materials allows for the analysis of media activity of the audited company or brand.
In addition, it makes it possible to obtain data on the marketing activities of competitors.

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Efficiently manage your brand and reputation

With an audit in place, you will begin to better manage your brand reputation and marketing strategy. You’ll show management and the marketing team how to build and strengthen support among your brand’s target audience. You will align current media activities with the goals and objectives of your department and the company as a whole.

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Trusted by brands from all over the world

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Our customers' opinions

Find out why so many brands around the world trust Newspoint

Newspoint

With Newspoint we keep up to date with all the publications that appear in the media.

Monika Olech Internal Communications Head
Newspoint

A perfectly designed panel and its intuitive operation distinguish Newspoint from the competition.

Eliza Blokowska Board Member
Newspoint

With Newspoint I have full control over brand presence in media and online. Surprisingly precise and fast reporting.

Aleksandra Jarośkiewicz Head of Digital
Newspoint

Partnership cooperation with Newspoint is very inspiring and allows us to enrich our projects significantly.

Jakub Antoszewski PR Manager
Newspoint

The results of the reports helped to better plan the strategy.

Łukasz Lewandowski Deputy Chairman of the Board
Newspoint

The results provided by Newspoint were an interesting addition to our data and enriched our report.

Michał Feliksiak Analyst
Newspoint

We recommend Newspoint analyses to all those who value reliable and verified information about their PR activities.

Magdalena Bugajło PR & Communications Director
Newspoint

Newspoint allows us to monitor opinions about our clients on an ongoing basis and take care of their online image. We also use it to build our own agency brand. It works great!

Ania Ledwoń Creative Director
Newspoint

I use, appreciate and really recommend it. It is worth having good monitoring.

Marcin Fiedziukiewicz CEO
Newspoint

We use Newspoint for our media research. The quality of data is decisive for us.

Vadim Makarenko Managing Editor
Newspoint

Newspoint helps us quickly and effectively find places where internet users talk about our brand.

Grzegorz Berezowski Founder & CEO
Newspoint

Newspoint is a reliable and solid partner. The tools they provided us with make Soundedit better than ever. We are glad that the cooperation will continue for the next years.

Dawid Brykalski Press Spokesman
Newspoint

Our clients are the most important for us, that is why we use Newspoint monitoring. Thanks to that we know our users’s needs and we constantly improve our service.

Maciej Górka PR Manager
Newspoint

Daily monitoring is carried out reliably and in detail, which saves us time and helps us in our day-to-day work.

Dorota Zielińska Marketing communications specialist
Newspoint

We value Newspoint for its professional service and customer approach.

Anna Miecznikowska Brand Manager
Newspoint

Newspoint’s data allows for a number of interesting and non-obvious findings in content strategy.

Ewa Wielgórska Director of Business Development
Newspoint

Very precise and accurate tool. Intuitive interface allows for easy operation. Definitely recommended!

Robert Hałacz Sales Director
Newspoint

A highly accurate and reliable tool for monitoring emergency situations.

Kasia Strzelczyk Social Media Manager
Newspoint

Newspoint data is an excellent complement to market research. Recommended.

Tomasz Baran Technical Partner
Newspoint

Nowadays, with the flood of information I can’t imagine working without media monitoring. Newspoint saves us time by selecting only valuable content.

Iwona Łoza Social Media Department Coordinator
Newspoint

Precise monitoring.

Artur Newecki Press Spokesman
Newspoint

I appreciate the Team’s commitment and prompt assistance with any problems.

Adam Braumberger Marketing Director PR
Newspoint

For several years I have been using Newspoint services to monitor TV, radio, press and Internet for content about the companies I represent. The tools are intuitive, reliable and provide valuable data analysis. They support me in effective building of Awareson brand, help to plan and properly account for marketing activities. I also appreciate the technical support, which is available virtually at all times, and the extremely courteous service. I would definitely recommend.

Anna Jaglińska-Prawdzik Communications Manager

Quality standards confirmed by our partners

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Start monitoring your brand today and gain a competitive advantage

Manage your brand by preventing crises and seize business opportunities faster than your competitors

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