How does media monitoring support social selling?
Reach recommendation seekers
Connect with potential customers who are looking for your offer
Identify the predominant audience
Identify in which media and sources are most likely to search for a particular service or product
Prepare and promote valuable content
Share knowledge, create new content, acquire new leads - analyse media monitoring data, look for new ways to reach consumers
Use social media
The aim is to sell the offer using the opportunities offered by social media and to engage buyers on a continuous and long-term basis. The immediacy implied by the social media model helps to actively communicate and establish sales contacts.
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With media monitoring, you will catch all queries almost as soon as they are published. You no longer need to spend hours searching the web and social media. The automations themselves will notify you of enquiries with the recommendation of an offer.
Try for freeSupport social selling
Reaching out at the right time to users who are asking for help and recommendations with our brand’s offer has the best chance of success and can be much more effective than so-called mailings. The effectiveness of social selling depends on how much the other party needs the product or offer to solve their problems at a given moment. Media monitoring is a process that allows us to obtain such information quickly.
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