15 May 2020, Robert Sadowski

ICCO World Report on PR in 2020

The International Consultative Organisation for Migration The Communications Committee (ICCO) is a global and clear voice in public relations and the communications industry. The ICCO Report The World of PR is the latest analysis of the state of the PR industry in 2020. Based on the responses of 3,000 agency heads operating in 41 ICCO...

28 August 2019, Robert Sadowski

“7 Wonderful in IT” report: How do selected Polish software houses build the employer’s brand?

As the results of a qualitative survey conducted among the leaders of the Polish programming industry indicate, a victorious organizational culture is based on 4 elements: a sense of a point and purposefulness of the company, shared values, inspirational leadership and teamwork combined with two-way communication. The publication is available free of charge at

15 April 2019, Robert Sadowski

“Hospice for the life of the unborn” Research Report

April 15th at the press conference in Wrocław, the premiere of the report from the study “Hospice for conceived life”  took place. It was created by the “Good Formula” foundation in cooperation with Newspoint and SW Research Market and Opinion Agency. We checked the Poles’ knowledge of perinatal hospices.

27 November 2018, Robert Sadowski

9. edition of the Social Media Monitoring Tools and Services report – a review of over 150 global social media monitoring websites

The Social Media Monitoring Reports and Services Report 2018, 9th Edition provides an accurate and objective review of new tools and technologies from around the world, used to efficiently manage social media channels and media monitoring, which facilitates the selection of these tools for implementation in specific business needs. Newspoint appeared in the Report as...

24 May 2018, Robert Sadowski

“Women in IT” – the premiere of the report

The percentage share of women among students at technical universities is constantly increasing, and more often girls decide to learn programming. On May 23, 2018, the Carrots Foundation, supporting women in the IT industry, presented the results of the analysis of the situation of women in the IT industry in Poland. The premiere of the...

21 March 2018, Robert Sadowski

Newspoint report: Generations in Poland and the need to monitor their growing activity

According to the Central Statistical Office, the number of residents in Poland at 30 June 2017 was 38.422 million women and men. By reaching more accurate data, we can analyze the number of people born in the following years. And hence, close to the statement, how many people currently represent specific generations. Generations whose names...

7 February 2018, Robert Sadowski

Summary of 2017 in social media with the eyes of Newspoint

The beginning of the year is the period of all summaries. Some comment, others anticipate, and we dug in our Newspoint utility for media monitoring, petabytes of words, hundreds of terabytes of data and billions of documents. We warmed up all hard drives to red. We analyzed entries archived in 2017 on popular social media...

9 January 2018, Robert Sadowski

How to improve your Employer Branding

Monitoring the situation on the labor market with the use of media monitoring tools is a new opportunity for the employer. Thanks to this, you can build a strong brand of employer faster and more effectively and deal with all the changes that take place around your company on an ongoing basis.

15 December 2017, Robert Sadowski

Newspoint Report – analytics and monitoring of influencers

According to many marketers’ research, influencer marketing is currently the fastest growing method of acquiring customers online, leaving behind SEM, SEO, mailings or display advertising. With the increase of this popularity, there is a growing need to measure the effects of cooperation with influencers. Marketers need so-called common denominator – they want to know in...

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