Newspoint

Market research

Products reviews and user experiences are the basis for market research. The research consists in categorising a random sample (or all occurrences) of publications selected according to a prepared set of keywords. The advantage of the method is the analysis of spontaneous, unmoderated Internet user comments. Conduct market research on the basis of the monitored data.

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What is the advantage of researching opinions and comments on social media

Topic identification

Through qualitative research, it is possible to identify the most engaging topics, which can be useful in identifying insights that help drive communication, building brand positioning and competitive advantage

Spontaneous and honest comments

The advantage of the method is the analysis of spontaneous, unmoderated opinions of Internet users, who do not suggest other answers

Low cost

The study involves categorising a random sample (or all appearances) of publications, selected according to a prepared set of keywords, and does not require contact with contributors

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Market research with Newspoint

We offer research showing the emotional relation to a brand. Our research analyses current and archival data on consumer behaviour. Using this data, we study the reception of advertising messages and the effects of promotional activities. Our analyses focus on the context of statements and identification of market trends. We verify whether there is demand for a new product/service in the micro and macro scale.

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Categories of research available

Image research – emotional relation to a brand. Analysis of consumer demographic profile. Data on consumer behaviour. Advertising reception study. Effects of conducted promotional activities (before and after). Knowledge base on contexts of statements. Identification of market trends. Demand for a new product/service. Product development with new functionalities.

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Gain knowledge of consumer attitudes and behaviour

Research covers consumer behaviour and attitudes towards selected products, services or categories. They mainly concern the use and purchase of products, consumption styles, the profile of buyers and consumers. They diagnose the condition and health of a brand in the competitive environment. They define consumers’ perception of the studied brand.

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Semantic analysis and thematic clustering

Criticisms, opinions and recommendations left by users make the Internet a source rich in valuable information about selected topics, products and services. We make it possible to extract semantic clusters, tags and obtain a list of positive and negative sentimental phrases (ratings and opinions). Find out exactly what your brand and products are associated with.

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Analiza semantyczna

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Our customers' opinions

Find out why so many brands around the world trust Newspoint

Newspoint

With Newspoint we keep up to date with all the publications that appear in the media.

Monika Olech Internal Communications Head
Newspoint

A perfectly designed panel and its intuitive operation distinguish Newspoint from the competition.

Eliza Blokowska Board Member
Newspoint

With Newspoint I have full control over brand presence in media and online. Surprisingly precise and fast reporting.

Aleksandra Jarośkiewicz Head of Digital
Newspoint

Partnership cooperation with Newspoint is very inspiring and allows us to enrich our projects significantly.

Jakub Antoszewski PR Manager
Newspoint

The results of the reports helped to better plan the strategy.

Łukasz Lewandowski Deputy Chairman of the Board
Newspoint

The results provided by Newspoint were an interesting addition to our data and enriched our report.

Michał Feliksiak Analyst
Newspoint

We recommend Newspoint analyses to all those who value reliable and verified information about their PR activities.

Magdalena Bugajło PR & Communications Director
Newspoint

Newspoint allows us to monitor opinions about our clients on an ongoing basis and take care of their online image. We also use it to build our own agency brand. It works great!

Ania Ledwoń Creative Director
Newspoint

I use, appreciate and really recommend it. It is worth having good monitoring.

Marcin Fiedziukiewicz CEO
Newspoint

We use Newspoint for our media research. The quality of data is decisive for us.

Vadim Makarenko Managing Editor
Newspoint

Newspoint helps us quickly and effectively find places where internet users talk about our brand.

Grzegorz Berezowski Founder & CEO
Newspoint

Newspoint is a reliable and solid partner. The tools they provided us with make Soundedit better than ever. We are glad that the cooperation will continue for the next years.

Dawid Brykalski Press Spokesman
Newspoint

Our clients are the most important for us, that is why we use Newspoint monitoring. Thanks to that we know our users’s needs and we constantly improve our service.

Maciej Górka PR Manager
Newspoint

Daily monitoring is carried out reliably and in detail, which saves us time and helps us in our day-to-day work.

Dorota Zielińska Marketing communications specialist
Newspoint

We value Newspoint for its professional service and customer approach.

Anna Miecznikowska Brand Manager
Newspoint

Newspoint’s data allows for a number of interesting and non-obvious findings in content strategy.

Ewa Wielgórska Director of Business Development
Newspoint

Very precise and accurate tool. Intuitive interface allows for easy operation. Definitely recommended!

Robert Hałacz Sales Director
Newspoint

A highly accurate and reliable tool for monitoring emergency situations.

Kasia Strzelczyk Social Media Manager
Newspoint

Newspoint data is an excellent complement to market research. Recommended.

Tomasz Baran Technical Partner
Newspoint

Nowadays, with the flood of information I can’t imagine working without media monitoring. Newspoint saves us time by selecting only valuable content.

Iwona Łoza Social Media Department Coordinator
Newspoint

Precise monitoring.

Artur Newecki Press Spokesman
Newspoint

I appreciate the Team’s commitment and prompt assistance with any problems.

Adam Braumberger Marketing Director PR
Newspoint

For several years I have been using Newspoint services to monitor TV, radio, press and Internet for content about the companies I represent. The tools are intuitive, reliable and provide valuable data analysis. They support me in effective building of Awareson brand, help to plan and properly account for marketing activities. I also appreciate the technical support, which is available virtually at all times, and the extremely courteous service. I would definitely recommend.

Anna Jaglińska-Prawdzik Communications Manager

Quality standards confirmed by our partners

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