Newspoint

Influencer analytics and mapping

Influencers posts are the first source of information about products and services – more important than the opinions of family and friends. Blogs and recommendations are not only a source of information, but also help build brand awareness and create new spaces for advertisers. Influencers produce three times more engaging messages than others. That’s where mentions of yours and competing brands come in. Search, analyse activities and evaluate opinion leaders.

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How do you correctly classify, analyse and interpret influencer data in a media monitoring panel?

Influencers mapping

We provide the opportunity to search for people who publish texts on a given topic

Publications search

You can search for publications according to their reach, advertising equivalent, overtones or the gender of the author

Presentation the statistics and charts

Discover data on, among other things, the authors of the most posts, the most liked, shared or commented

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Don’t allow influencer marketing to fail

Wrongly defined and selected target group, wrongly chosen influencers and lack of campaign monitoring are the biggest threats. A big challenge is to continuously measure the effects of a campaign. We provide access to a database of large and small influencers and the parameters of their activity in social media

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Newspoint

We offer a research of opinion leaders

The study combines elements of quantitative and qualitative analysis and a social media audit. Once the criteria that an influencer must meet for a brand are established, it is possible to reach a matched group of opinion leaders in order to establish a direct relationship. Collecting huge amounts of data manually is no longer enough today. Rely on automation and AI.

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Newspoint

Be led by data and choose the right influencers

We provide access to a database of TOP influencers, micro- and nano-influencers with a full real-time analytics module. It is possible to reach the right people in order to establish relations. The right number of followers, likes, retweets, website/blog reach, topics, reactions of other internet users to content posted by a potential influencer, gender, age – these are just some of the indicators we can take into account in the survey.

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Trusted by brands from all over the world

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Our customers' opinions

Find out why so many brands around the world trust Newspoint

Newspoint

With Newspoint we keep up to date with all the publications that appear in the media.

Monika Olech Internal Communications Head
Newspoint

A perfectly designed panel and its intuitive operation distinguish Newspoint from the competition.

Eliza Blokowska Board Member
Newspoint

With Newspoint I have full control over brand presence in media and online. Surprisingly precise and fast reporting.

Aleksandra Jarośkiewicz Head of Digital
Newspoint

Partnership cooperation with Newspoint is very inspiring and allows us to enrich our projects significantly.

Jakub Antoszewski PR Manager
Newspoint

The results of the reports helped to better plan the strategy.

Łukasz Lewandowski Deputy Chairman of the Board
Newspoint

The results provided by Newspoint were an interesting addition to our data and enriched our report.

Michał Feliksiak Analyst
Newspoint

We recommend Newspoint analyses to all those who value reliable and verified information about their PR activities.

Magdalena Bugajło PR & Communications Director
Newspoint

Newspoint allows us to monitor opinions about our clients on an ongoing basis and take care of their online image. We also use it to build our own agency brand. It works great!

Ania Ledwoń Creative Director
Newspoint

I use, appreciate and really recommend it. It is worth having good monitoring.

Marcin Fiedziukiewicz CEO
Newspoint

We use Newspoint for our media research. The quality of data is decisive for us.

Vadim Makarenko Managing Editor
Newspoint

Newspoint helps us quickly and effectively find places where internet users talk about our brand.

Grzegorz Berezowski Founder & CEO
Newspoint

Newspoint is a reliable and solid partner. The tools they provided us with make Soundedit better than ever. We are glad that the cooperation will continue for the next years.

Dawid Brykalski Press Spokesman
Newspoint

Our clients are the most important for us, that is why we use Newspoint monitoring. Thanks to that we know our users’s needs and we constantly improve our service.

Maciej Górka PR Manager
Newspoint

Daily monitoring is carried out reliably and in detail, which saves us time and helps us in our day-to-day work.

Dorota Zielińska Marketing communications specialist
Newspoint

We value Newspoint for its professional service and customer approach.

Anna Miecznikowska Brand Manager
Newspoint

Newspoint’s data allows for a number of interesting and non-obvious findings in content strategy.

Ewa Wielgórska Director of Business Development
Newspoint

Very precise and accurate tool. Intuitive interface allows for easy operation. Definitely recommended!

Robert Hałacz Sales Director
Newspoint

A highly accurate and reliable tool for monitoring emergency situations.

Kasia Strzelczyk Social Media Manager
Newspoint

Newspoint data is an excellent complement to market research. Recommended.

Tomasz Baran Technical Partner
Newspoint

Nowadays, with the flood of information I can’t imagine working without media monitoring. Newspoint saves us time by selecting only valuable content.

Iwona Łoza Social Media Department Coordinator
Newspoint

Precise monitoring.

Artur Newecki Press Spokesman
Newspoint

I appreciate the Team’s commitment and prompt assistance with any problems.

Adam Braumberger Marketing Director PR
Newspoint

For several years I have been using Newspoint services to monitor TV, radio, press and Internet for content about the companies I represent. The tools are intuitive, reliable and provide valuable data analysis. They support me in effective building of Awareson brand, help to plan and properly account for marketing activities. I also appreciate the technical support, which is available virtually at all times, and the extremely courteous service. I would definitely recommend.

Anna Jaglińska-Prawdzik Communications Manager

Quality standards confirmed by our partners

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