1 June 2021, Robert Sadowski
This is the story of how the 25 years old Polish company increased its brand awareness and customer engagement with impeccable media monitoring. Kubota is an immensely popular Polish brand that has been on the market for over 25 years. After successfully winning the hearts and feet of millions of Poles with its iconic flip-flops...
11 March 2021, Robert Sadowski
Social media crosses borders, content is the king, and data-driven marketing is the magic that has transformed the entire consumer journey and marketing strategy to be more personalized and optimized. Social media is one of the key channels to reach consumers, and the possibilities of tracking and analyzing specific activities in these media are simply...
11 August 2020, Robert Sadowski
Newspoint has prepared another guide; this time we focused on the advantages of brand presence in social media. “How to benefit from social media” is a collection of ideas for business development, for every marketer and social media specialist, which are provided by meetings with users of the most popular social platforms in Poland. The...
26 June 2020, Robert Sadowski
Did you know that monitoring the website’s visibility at Google gives you the opportunity to rationally draw conclusions about how effective positioning activities are? Thanks to this, SEO specialists or website owners can observe on an ongoing basis what changes are taking place in the visibility of the site and the position of individual phrases...
29 January 2019, Robert Sadowski
Newspoint, as a media monitoring company, collects and archives millions of documents: posts, comments, articles, blog entries, graphic materials and photos. On the basis of the most-important sources for the brands on the Internet and entries, we are able to show annual trends, the most frequently posted days of the week and hours broken down...
20 December 2018, Robert Sadowski
Media monitoring allows you to achieve a competitive advantage at the level of many business areas. From PR, HR, customer service, product development and marketing, advertising and sales. The Internet is largely open and public. If someone speaks about the brand (whether positively or negatively), it is worth reacting quickly and participating in such a...
24 September 2018, Robert Sadowski
Brand safety is one of the most important problems of modern digital marketing. In the context of online advertising, the term “brand safety” refers to practices and tools that help ensure that information about the product or service does not appear in a place that may harm the manufacturer or service provider. Another aspect of...
10 September 2018, Robert Sadowski
How to use the internet and social media to verify and recruit the best candidates for the company? Most often, we put everything into the network as it goes – recruiters can use such data as they want. Especially if they are publicly available. Not everyone is aware of the consequences of their activities. Not...
10 August 2018, Robert Sadowski
There are professions in the world, which are a mission for people practicing them. Most often they require dedication and large amounts of work. Journalism is one of them. An efficient journalist should quickly respond to new events, know where to look for information about them and be able to pass them on. It does...