11 October 2017, Robert Sadowski

The effectiveness of content marketing activities

Although content marketing has become a reality in the global market and its popularity has increased significantly over the last few years, its effectiveness remains difficult to measure.

8 August 2017, Robert Sadowski

What is media monitoring?

Media monitoring from year to year is gaining more and more supporters, and thus, the number of companies, research centers and scientific institutions deciding to use its capabilities is constantly growing. But what exactly is media monitoring and what does it allow?

15 November 2016, Robert Sadowski

Conversion rates in the media monitoring industry

When running a commercial website, the conversion rate is very important. In short, this is a desirable activity performed by a potential customer on the website. Usually it is, among others subscribing to the newsletter, placing an order or signing up for a service test. What are the conversion rates in the media monitoring industry?...

9 November 2016, Robert Sadowski

From information to knowledge, or how to make use of media monitoring?

A lot of messages that reach us or are at your fingertips are difficult to process. Finding useful information in a less-than-meaning maze can be a big problem. This article will answer the question how to go from knowledge to information, or how to make use of media monitoring.

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