marketing measurement

12 April 2023, Robert Sadowski

Take a look into the past – analysis of data and results from various marketing tools

The surrounding world is developing very fast and so is the technology. Digitization allows us to improve many processes related to our daily life and work. New digital technologies also mean a lot of new data which collection and analysis is extremely important – especially in the context of marketing. Why is it like that?...

29 January 2018, Robert Sadowski

More effective inbound marketing in 4 steps

Marketing of emotions, video, digital, internet … Different types, categories, subcategories. The marketing industry is constantly developing and new, ever more interesting branches are appearing all the time. Each of them requires a slightly different approach and different ways of measuring effectiveness. One of such branches is incoming marketing (inbound marketing), which, if used properly,...

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