1 July 2023, Robert Sadowski
Influencer marketing is one of the fastest growing and most effective ways to reach today’s consumers. Cooperation with influencers allows you to build trust, awareness and loyalty towards the brand, as well as generate high returns on investment. However, effective influencer marketing is neither easy nor cheap. It requires proper planning, implementation and measurement of...
16 February 2022, Robert Sadowski
Newspoint, specializing in media monitoring, has released a new, developed influencer analytics module. It is a fully functional search engine for opinion leaders and the content they publish. The analytics covers activities on four social platforms: Facebook, Instagram, Twitter, YouTube.
15 December 2017, Robert Sadowski
According to many marketers’ research, influencer marketing is currently the fastest growing method of acquiring customers online, leaving behind SEM, SEO, mailings or display advertising. With the increase of this popularity, there is a growing need to measure the effects of cooperation with influencers. Marketers need so-called common denominator – they want to know in...