Newspoint at SWPS University

26 May 2023, Robert Sadowski

SchoolofIdeas at the SWPS University is a unique study combining practical knowledge, methods and tools from various disciplines – cultural studies, sociology, anthropology and psychology. The studies teach how to design services, social and business processes, that are created for human needs.

Students of the fourth semester, as part of the “Anthropology in business” classes, got familiar with the Newspoint platform, which is used to identify interesting social and business phenomena in the sphere of Polish social media. A presentation on media monitoring was presented by Robert Sadowski – our Digital Marketing Manager. The tutor of the classes is Ms. Alina Landowska.

A group as part of the Anthropology in Business classes at SWPS
A group as part of the Anthropology in Business classes at SWPS


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