SchoolofIdeas at the SWPS University is a unique study combining practical knowledge, methods and tools from various disciplines – cultural studies, sociology, anthropology and psychology. The studies teach how to design services, social and business processes, that are created for human needs.
Students of the fourth semester, as part of the “Anthropology in business” classes, got familiar with the Newspoint platform, which is used to identify interesting social and business phenomena in the sphere of Polish social media. A presentation on media monitoring was presented by Robert Sadowski – our Digital Marketing Manager. The tutor of the classes is Ms. Alina Landowska.
A group as part of the Anthropology in Business classes at SWPS
In the guide, you will find information on how to measure the activities of the PR department, how to determine the contribution of PR to the achievement of business goals
For several months, the use of artificial intelligence (AI) in the work of marketing and PR departments has been making a lot of publicity in the media. Companies use AI to create new articles, back-up content, advertising texts or descriptions of meta tags for SEO. An interesting concept is to create summaries of long texts...
SchoolofIdeas at the SWPS University is a unique study combining practical knowledge, methods and tools from various disciplines – cultural studies, sociology, anthropology and psychology. The studies teach how to design services, social and business processes, that are created for human needs. Students of the fourth semester, as part of the “Anthropology in business” classes,...
EY Polska invited 9 companies out of over 50 received applications to participate in the next edition of the EY Demo Day. During 5-minute presentations, they will talk about the most interesting solutions or services successfully used by many companies in Poland. Newspoint will present the offer of comprehensive media monitoring. Starts May 31st at...
The formal establishment of the National Library took place over 95 years ago, based on the regulation of President Ignacy Mościcki of February 24, 1928. However, the traditions of the Library date back to the 18th century. In 1747, Andrzej Stanisław Załuski and Józef Andrzej Załuski established the first public and national library in Poland....
How does Open Source Intelligence (OSINT) influence the perception of modern warfare? What is OSINT anyway? In the article below, we will present how media monitoring tools improve OSINT operations. The growing role of Open Source Intelligence (OSINT) In the era of universal access to information about the amount of data that we are forced...
