10 January 2024, Robert Sadowski

On 4 January 2024, Newspoint and the Institute of Media Monitoring (IMM) signed an agreement under which IMM acquired 100% shares in Newspoint. Thanks to the exchange of experience between the two companies, we will be able to better develop our offer and thus meet expectations of our Clients even more effectively.

3 July 2023, Robert Sadowski

For several months, the use of artificial intelligence (AI) in the work of marketing and PR departments has been making a lot of publicity in the media. Companies use AI to create new articles, back-up content, advertising texts or descriptions of meta tags for SEO. An interesting concept is to create summaries of long texts...

1 July 2023, Robert Sadowski

Influencer marketing is one of the fastest growing and most effective ways to reach today’s consumers. Cooperation with influencers allows you to build trust, awareness and loyalty towards the brand, as well as generate high returns on investment. However, effective influencer marketing is neither easy nor cheap. It requires proper planning, implementation and measurement of...

26 May 2023, Robert Sadowski

SchoolofIdeas at the SWPS University is a unique study combining practical knowledge, methods and tools from various disciplines – cultural studies, sociology, anthropology and psychology. The studies teach how to design services, social and business processes, that are created for human needs.

19 May 2023, Robert Sadowski

EY Polska invited 9 companies out of over 50 received applications to participate in the next edition of the EY Demo Day. During 5-minute presentations, they will talk about the most interesting solutions or services successfully used by many companies in Poland. Newspoint will present the offer of comprehensive media monitoring. Starts May 31st at...

4 May 2023, Robert Sadowski

The formal establishment of the National Library took place over 95 years ago, based on the regulation of President Ignacy Mościcki of February 24, 1928. However, the traditions of the Library date back to the 18th century. In 1747, Andrzej Stanisław Załuski and Józef Andrzej Załuski established the first public and national library in Poland....

18 April 2023, Robert Sadowski

How does Open Source Intelligence (OSINT) influence the perception of modern warfare? What is OSINT anyway? In the article below, we will present how media monitoring tools improve OSINT operations. The growing role of Open Source Intelligence (OSINT) In the era of universal access to information about the amount of data that we are forced...

12 April 2023, Robert Sadowski

The surrounding world is developing very fast and so is the technology. Digitization allows us to improve many processes related to our daily life and work. New digital technologies also mean a lot of new data which collection and analysis is extremely important – especially in the context of marketing. Why is it like that?...

14 February 2023, Robert Sadowski

We recently said goodbye to the unpredictable 2022. It was a year of significant historical events and geopolitical changes. Attention and energy were directed not only at Poland, high inflation, the Covid pandemic, but perhaps above all at what was happening right next to our country. As a company, we felt it in two ways...