Journalism and media monitoring

10 August 2018, Robert Sadowski

There are professions in the world, which are a mission for people practicing them. Most often they require dedication and large amounts of work. Journalism is one of them. An efficient journalist should quickly respond to new events, know where to look for information about them and be able to pass them on. It does not sound like a simple task. That’s why we decided to meet this and show how to facilitate the work of a journalist using media monitoring.

Journalism is a difficult profession. Especially that in the Internet era, citizen journalism has developed and everyone can write and report on new, interesting events on their blogs, forums or social media platforms. In order to cope well in this industry, you need to be able to find new topics, do it quickly and write effectively. This is certainly not a simple matter, but there are people for whom journalism is a mission and they want to do their best in it. Fortunately, along with the development of media, various tools are created that can significantly support the work of both beginners and advanced employees of the industry. The most obvious choice here is the monitoring of the media, which will help in finding topics, analyzing competing media and writing so that the texts appearing on the Internet are better positioned.

Be on time

This is one of the most important journalistic work requirements – to follow what is now important. There is always a hot topic in the editorial office that you need to work on. Sometimes you need to look for news or events that may turn out to be interesting or important for recipients. Media monitoring, due to its potential – the ability to track hundreds of thousands of sources – can do all the work for a modern journalist. All you need to do is enter keywords related to your industry, person, company or spheres of life, and see how the notes on the topic break down. Analyzing the comments, topics, overtones and authors of the mentions will allow to identify what users are beginning to talk about more and more. In this extremely simple way you can track the upcoming trends before anyone else can even think about it.

Finding the topic is half the battle. With sources of mention, you can easily contact their author, that is, immediately reach the source. And from him you can certainly get more information than the comment left on the web.

In this way you can follow upcoming trends, acquire new contacts and, most importantly – let you anticipate competition and be faster. Was the work of a journalist ever easier?

Check with your fellow journalists

Journalists working in full-time only for one editorial and one medium are less and less frequent. This work is becoming more mobile and creators write to various sources on various topics. It is always worth looking at colleagues from the industry – your ideals to follow or just people who write about similar subjects. In this way, you can learn a lot, get new ideas for the material, for example, expand the topic or see what is happening inside the journalistic world – who is working with whom, who changed the job, etc. A journalist should always be well and quickly informed.

In the media monitoring tool you should enter the name, nickname or alias of the person about which the work is to be searched for. After a few moments, you’ll get access to all the content you’re looking for. Modern media monitoring tools, such as Newspoint, give you the opportunity to check the source, date, comments under the article and other data that may be useful for a deeper analysis. In this way, you can check even how many views the publication has received.

Such possibilities of panels monitoring the media (the Internet or the traditional ones) give an information advantage and with proper use of it can definitely facilitate the work of the journalist of our era.

Write so that you can be seen

SEO, SEO, SEO. In order for the content to be well positioned by the search engine algorithm, it should be written in a suitable way, among others. One of the conditions is unique content and appropriate selection and saturation of keywords. Some of them are often obvious, others can be guessed, and others, unique ones, are a bigger challenge. Of course, a clever journalist is not only able to save time on searching for such keywords, but can also find their entire list in a few moments.

Skilful use of media monitoring and analysis of results will allow you to extract key words, which in turn can be successfully used in your own material so that the search engine eagerly puts them higher in the search results (SERP). Nowadays, when Internet users are looking for materials and interesting content quickly, they only browse the top positions in the search engine (after all, whoever goes to the next sub sites besides TOP10), it can be beneficial.

There are no tools and devices that fully replace the intelligence and intuition of a skilled journalist. However, thanks to the help of modern technology, you can save time and make it able to react faster. And this is one of the most important things in this field.

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