Media monitoring is the key to optimizing brand communication

22 December 2022, Robert Sadowski

More and more marketers and PR specialists from SMEs and corporations use media monitoring tools. And not only them. The target group is PR agencies and HR agencies, promotion departments, sports clubs, local governments, public administration, foundations and associations. The goal is primarily to track mentions of your own brand and competitors, assess the overtones...

28 February 2022, Robert Sadowski

Newspoint, comprehensive international media monitoring brand, introduces a free service for all Polish and Ukrainian institutions, local government organizations, public benefit units, foundations, associations and all support groups involved in helping Ukraine. Free access will be granted initially for a period of 90 days with the possibility of extension.

25 January 2022, Robert Sadowski

Newspoint offers semantic analysis of monitored articles, posts, advice and reviews. Because semantics is concerned with describing the meaning of phrases, sentences, and long texts, its application allows marketers to better understand what users think about their products and services. Manual analysis has been expanded to include automatic methods of the NLP classes, Clustering, Text...

4 January 2022, Robert Sadowski

Comprehensive media monitoring Newspoint has implemented an additional functionality – users can already receive notifications of the release of their most important publications via SMS to their smartphone.

8 December 2021, Robert Sadowski

The Newspoint company – specializing in comprehensive media monitoring – has implemented a new, responsive website. The new web better presents the current scope of services provided by the company and functionalities of the monitoring platform and media data analytics. Company content blog – which has been a separate internet site so far – merged...