Media monitoring is the key to optimizing brand communication

13 October 2021, Robert Sadowski

Media monitoring is the key to optimizing brand communication. This is the title of the interview with the CEO of Newspoint – Robert Stalmach, that came out on the blog https://blog.twingly.com/. Twingly is a leading provider of global data from social and news platforms.

In the interview, the CEO of Newspoint, Robert Stalmach, addresses topics important to marketers and PR specialists. Such as:

  • changing media monitoring needs of brands since the social media revolution,
  • expectations of customers using media monitoring,
  • less obvious ways of using media monitoring data by brands,
  • the need for quick access to data in media monitoring,
  • Newspoint development directions.

You can read the full interview here: https://blog.twingly.com/2021/10/13/media-monitoring-is-the-key-to-optimizing-brand-communication/. Enjoy your reading.



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