media monitoring

18 July 2018, Robert Sadowski

Internet search engines and media monitoring – similarities and differences

In discussions about media monitoring, the topic is often not what works best, but what monitoring tools are better than traditional internet search engines. Followers of the latter claim that you can do the same with them using professional tools and for free. So why overpay?

16 July 2018, Robert Sadowski

How to reach customers using Newspoint

Media often called the fourth estate. Nowadays, social media are extremely popular, which from the traditional ones differ mainly because you can communicate in both directions – the sender-recipient and the recipient-sender. This creates great opportunities in the context of business and reaching potential clients. If only you could have access to all messages related...

29 June 2018, Robert Sadowski

What’s new in Newspoint Panel H1’2018?

Every day we work on the development of the Newspoint Panel for monitoring media and influencers. We strive to fully meet the user’s needs and include as many functionalities as possible. Here is a list of the most interesting novelties that was implemented in the first half of 2018.

26 June 2018, Robert Sadowski

Mariusz Mika responsible for New Business at Newspoint

Mariusz Mika went from Datarino to Newspoint – a company dealing with media monitoring, influencers and big data. He assumed the position of Head of New Business. Mariusz’s role will be acquiring new clients for comprehensive analytical services based on data from monitoring and increasing the income of Newspoint.

5 April 2018, Robert Sadowski

How to facilitate communication in crisis situations?

Brand crisis, crisis management, crisis situations. The topic has been explored hundreds of times and everyone who deals with the brand’s surroundings should have it in a small finger. Therefore, this text will not be about the basics of dealing with such situations. This is material for someone who knows how to behave in a...

30 January 2018, Robert Sadowski

Newspoint Guide: 18 areas where you will use brand monitoring

The times when only press spokespersons and PR employees were using media monitoring passed. Brand monitoring is increasingly used in various areas of business operations of enterprises. In the era of such rapid growth of blogs, vlogs, videos, comments, social media platforms and their users, it is a necessity.

9 January 2018, Robert Sadowski

How to improve your Employer Branding

Monitoring the situation on the labor market with the use of media monitoring tools is a new opportunity for the employer. Thanks to this, you can build a strong brand of employer faster and more effectively and deal with all the changes that take place around your company on an ongoing basis.

9 November 2016, Robert Sadowski

From information to knowledge, or how to make use of media monitoring?

A lot of messages that reach us or are at your fingertips are difficult to process. Finding useful information in a less-than-meaning maze can be a big problem. This article will answer the question how to go from knowledge to information, or how to make use of media monitoring.

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