29 January 2019, Robert Sadowski

Newspoint, as a media monitoring company, collects and archives millions of documents: posts, comments, articles, blog entries, graphic materials and photos. On the basis of the most-important sources for the brands on the Internet and entries, we are able to show annual trends, the most frequently posted days of the week and hours broken down...

20 December 2018, Robert Sadowski

Media monitoring allows you to achieve a competitive advantage at the level of many business areas. From PR, HR, customer service, product development and marketing, advertising and sales. The Internet is largely open and public. If someone speaks about the brand (whether positively or negatively), it is worth reacting quickly and participating in such a...

27 November 2018, Robert Sadowski

The Social Media Monitoring Reports and Services Report 2018, 9th Edition provides an accurate and objective review of new tools and technologies from around the world, used to efficiently manage social media channels and media monitoring, which facilitates the selection of these tools for implementation in specific business needs. Newspoint appeared in the Report as...

24 September 2018, Robert Sadowski

Brand safety is one of the most important problems of modern digital marketing. In the context of online advertising, the term “brand safety” refers to practices and tools that help ensure that information about the product or service does not appear in a place that may harm the manufacturer or service provider. Another aspect of...

10 September 2018, Robert Sadowski

How to use the internet and social media to verify and recruit the best candidates for the company? Most often, we put everything into the network as it goes – recruiters can use such data as they want. Especially if they are publicly available. Not everyone is aware of the consequences of their activities. Not...

10 August 2018, Robert Sadowski

There are professions in the world, which are a mission for people practicing them. Most often they require dedication and large amounts of work. Journalism is one of them. An efficient journalist should quickly respond to new events, know where to look for information about them and be able to pass them on. It does...

26 July 2018, Robert Sadowski

Fake news, or false information disseminated by the media for over a dozen months, is a very popular subject. It’s worth taking a closer look at this phenomenon.

18 July 2018, Robert Sadowski

In discussions about media monitoring, the topic is often not what works best, but what monitoring tools are better than traditional internet search engines. Followers of the latter claim that you can do the same with them using professional tools and for free. So why overpay?

16 July 2018, Robert Sadowski

Media often called the fourth estate. Nowadays, social media are extremely popular, which from the traditional ones differ mainly because you can communicate in both directions – the sender-recipient and the recipient-sender. This creates great opportunities in the context of business and reaching potential clients. If only you could have access to all messages related...