30 January 2018, Robert Sadowski

The times when only press spokespersons and PR employees were using media monitoring passed. Brand monitoring is increasingly used in various areas of business operations of enterprises. In the era of such rapid growth of blogs, vlogs, videos, comments, social media platforms and their users, it is a necessity.

29 January 2018, Robert Sadowski

Marketing of emotions, video, digital, internet … Different types, categories, subcategories. The marketing industry is constantly developing and new, ever more interesting branches are appearing all the time. Each of them requires a slightly different approach and different ways of measuring effectiveness. One of such branches is incoming marketing (inbound marketing), which, if used properly,...

24 January 2018, Robert Sadowski

Application, great distinction, success, knowledge, contacts and fun. In short, we can summarize the four months of Newspoint’s adventure with one of the largest European start-up accelerators in Europe – weXelerate.

16 January 2018, Robert Sadowski

We present the interview with CEO Newspoint – Robert Stalmach, in which he summarizes the year 2017. The conversation was made by Robert Sadowski – our Digital Marketing Manager who joined the team at the end of the year.

9 January 2018, Robert Sadowski

Monitoring the situation on the labor market with the use of media monitoring tools is a new opportunity for the employer. Thanks to this, you can build a strong brand of employer faster and more effectively and deal with all the changes that take place around your company on an ongoing basis.

15 December 2017, Robert Sadowski

According to many marketers’ research, influencer marketing is currently the fastest growing method of acquiring customers online, leaving behind SEM, SEO, mailings or display advertising. With the increase of this popularity, there is a growing need to measure the effects of cooperation with influencers. Marketers need so-called common denominator – they want to know in...

6 December 2017, Robert Sadowski

Over 93% of Polish teenagers use the Internet every day (“Teen 3.0” study). As PwC research shows, every fourth Internet user uses the network 24 hours a day, and 36% are online from eight to twelve hours a day. What are the effects? First of all, we’re producing more and more content. In addition, the...

11 October 2017, Robert Sadowski

Although content marketing has become a reality in the global market and its popularity has increased significantly over the last few years, its effectiveness remains difficult to measure.

6 October 2017, Robert Sadowski

Attention Marketing has published a report that analyzes the functioning of marketing and PR departments in medium and large companies in Poland. Newspoint’s CEO – Robert Stalmach gave him expert commentary. What will we find in the report?