media monitoring

27 October 2022, Robert Sadowski

How will media monitoring affect the near future of digital marketing?

For a long time, marketers and communications specialists have relied on the use of attribution and conversion tracking tools that observe and research customer journeys using cookies. However, knowing the full path of consumers to conversions is not so straightforward due to the availability of a variety of the latest devices that customers use to...

28 February 2022, Robert Sadowski

Free media monitoring – help for Ukraine

Newspoint, comprehensive international media monitoring brand, introduces a free service for all Polish and Ukrainian institutions, local government organizations, public benefit units, foundations, associations and all support groups involved in helping Ukraine. Free access will be granted initially for a period of 90 days with the possibility of extension.

8 December 2021, Robert Sadowski

Newspoint presents new website

The Newspoint company – specializing in comprehensive media monitoring – has implemented a new, responsive website. The new web better presents the current scope of services provided by the company and functionalities of the monitoring platform and media data analytics. Company content blog – which has been a separate internet site so far – merged...

17 November 2021, Robert Sadowski

Media monitoring for marketers – a number of benefits

Social media activities have become commonplace. Facebook, Instagram, Twitter, LinkedIn, onlineforums, podcasts and blogs are just some of the sources customers use to express their opinionabout a product or brand. Media monitoring enables a holistic analysis of current information on aparticular topic in the media channels, as well as monitoring market trends and tracking competitors.It...

13 October 2021, Robert Sadowski

Media monitoring is the key to optimizing brand communication

Media monitoring is the key to optimizing brand communication. This is the title of the interview with the CEO of Newspoint – Robert Stalmach, that came out on the blog Twingly is a leading provider of global data from social and news platforms. In the interview, the CEO of Newspoint, Robert Stalmach, addresses topics...

30 September 2021, Robert Sadowski

New languages in the Newspoint panel

Since the beginning of the week, the Newspoint dashboard has been able to set new languages that are somewhat exotic to us: 🇲🇾 Malay and 🇹🇭 Thai.

1 June 2021, Robert Sadowski

Kubota case study – how to use media monitoring

This is the story of how the 25 years old Polish company increased its brand awareness and customer engagement with impeccable media monitoring. Kubota is an immensely popular Polish brand that has been on the market for over 25 years. After successfully winning the hearts and feet of millions of Poles with its iconic flip-flops...

11 March 2021, Robert Sadowski

Social media analytics

Social media crosses borders, content is the king, and data-driven marketing is the magic that has transformed the entire consumer journey and marketing strategy to be more personalized and optimized. Social media is one of the key channels to reach consumers, and the possibilities of tracking and analyzing specific activities in these media are simply...

21 July 2020, Robert Sadowski

Media monitoring: new technological challenges

Year after year, media monitoring is becoming an increasingly popular tool in building a positive brand image. All kinds of organizations and corporations are fighting against the scourge of disinformation, which, unfortunately, is nowadays the driving force behind a wave of negative opinions, completely not based on facts. A thorough analysis of all publications, comments...

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